In August 2010 we had the first collection with a selection of companies that are involved in the activity of making the Good Marketing Plan. Responsible for this activity is a professor Kjell Arne Ingebrigtsen from NTNU and as speaker sat the first meeting we had Arne Grip Medistim and Helge Vinorum from Diacor. The companies had much useful experience from business leaders who have been through this before.